What if you could write a song as easily as sending a text? Not just lyrics, but an actual radio-worthy, emotionally resonant, genre-matching tune that names your client, family members or team, tells a story, and makes people smile, laugh, or even tear up a little?
It's another "Oh, wow!" moment for AI the minute you try out Suno.com – because that's precisely what it does.
This AI tool creates an entire song – melody, vocals, instrumentation, mood, and style – in seconds from a simple text prompt.
Folk? Sure. Rock? Absolutely. Country, hip-hop – even ballads about a new home purchase? Yes, yes, and definitely yes.
Let me tell you what happened when I first tried it.
NAREE in NOLA: When a song writes itself (sort of)
I was headed to the National Association of Real Estate Editors conference in New Orleans and wanted an attention grabber to kick off the AI panel I was on with the AI gurus from Zillow and Restb.ai.
So, I grabbed text from the NAREE website: its history, purpose, and info about the conference and the journalism awards program. I then sprinkled in a few notes about NAREE, as I've been a member for many years.
I pasted the whole thing into Suno. Selected "folk" as my genre. Hit submit.
Seconds later, a catchy, clever, crowd-pleasing folk tune called "NAREE in NOLA" was born.
The journalists loved it. Even the jaded ones. They laughed. They nodded along. They even asked how I made it.
NAREE in NOLA – listen here.
Not a one-hit wonder
Was the NAREE song a fluke? I wasn't sure, so I tested Suno again.
I was heading on a family's summer road trip from Seattle to the Oregon coast, through Walla Walla's wine country, the peaks of Joseph, and ending with fireworks on the Wenatchee riverfront.
This time, I used Claude (but you can easily use ChatGPT) and asked it to write lyrics based on our trip, which I dubbed "The Big Drive of '25."
I pasted our itinerary with a prompt asking for a playful, folksy set of lyrics. I pasted the lyrics directly into Suno and asked it to generate a 2.5-minute folk song.
The result? Suno created a personalized, replay-worthy anthem with all our names—including our dog's. Now, I can't get the melody out of my head!
Take a listen here.
How can you use Suno?
You don't need musical chops. You don't need to write perfect lyrics. Suno can handle it all. You just need an idea and provide it with a few lines of text.
Try these ideas:
- Custom anniversary or birthday songs for your past clients. Talk about staying top of mind.
- Baby announcements or graduation songs that celebrate a life milestone to prove you're paying attention and not just drive-by "liking" on Facebook.
- Property tour soundtracks that feel cinematic and custom-made. Imagine a moody acoustic guitar ballad for that water view house on the bluff.
- Neighborhood spotlights sung as love letters to your community.
- Client closing gift could mean sending a Spotify-style link to a one-of-a-kind tune to mark their home purchase. Bonus: they'll probably share it socially.
Stand out before everyone else does
Most agents won't touch this idea until it's mainstream. But the beauty of AI tools like Suno is that you learn about them here while they're still under the radar.
Summertime gives you a great chance to get more creative with your client and prospect outreach.
Remember: memorable is marketable. (-Kevin)
