What if you could give your clients a home search that’s as good or better than any of the top portals? One where buyers can even search by voice and the results display instantly? Where the update continues live as criteria are tweaked? 

No lag. No waiting. Not even when zooming in on the map. 

Most importantly, what if that home search was so good agents never had to lose a client to a portal again? 

It might sound like wishful thinking, but it’s happening and being tested live in three major markets: Chicago (powered by MRED), Indianapolis (powered by MIBOR), and Charlotte (powered by Canopy). 

In about nine months, Broker Public Portal leader Dan Troup and his three-person dev team built a new, remarkable consumer search experience. 

And they’re just getting started. 

Meet brokerdata.com 

It’s fast, smart, and built with AI from the ground up. 

At brokerdata.com, instead of clunky dropdowns and slow-loading maps, search results respond instantly, even when using natural language or voice. Buyers can say things like "3 beds, no pool, over 2,500 square feet" and get live, accurate results in real-time. Change your mind? Say, "Make that 3,500 square feet," and the search adjusts on the fly. 

Or you can type like a newspaper classified ad with “3bd/2bth,>1200,” and it knows you mean 3 bedroom, 2 baths and at least 1200 square feet and it will display these results. 

Behind the scenes, AI plays a major role in how consumers interact with the site and how it was built. With help from AI tools, Dan’s small team built a portal-level experience in nine months. They’ve accomplished what it used to take entire companies nearly a couple of decades. AI accelerates everything, from autocomplete and synonym matching to language translation and voice search. 

Again, this isn’t a demo. It’s live. Oh, and the brokerdata.com URL is just a placeholder. Dan promises a clever product name is coming. 

Most importantly, it’s an excellent illustration for agents of what's possible when you combine real estate expertise with the power of AI. 

Keep clients, don’t buy them back 

The real estate industry knows the cost of giving up control of its data. Every day, brokerages and agents buy back leads and referrals created from the data they provided. 

That’s the broken loop Dan and his team are trying to fix. 

By offering buyers a search experience that’s just as fast, friendly, and flexible as the top portals – only this time built by MLSs and brokerages – agents can deliver real value without giving up control. 

Unlike ad-driven platforms with competing interests, AI is used to create a home search designed to strengthen the agent-client relationship, not stand in the way. 

“We don’t have to give up,” Dan said. “We can build a search experience that’s not just good: it’s fun to use. It’s fast. And it’s ours.” 

Address-centric, every home 

One of the most overlooked but powerful features of the brokerdata.com test site is its address-centric design. 

 While “parcel-centric” is the more common industry term, Dan Troup prefers “address-centric” because it better reflects how consumers think and search. 

Unlike a parcel, which can contain multiple units, like condos, coops, or townhomes, an address points directly to the home a buyer wants to see. That's why every property in the U.S., whether on market or off, is searchable and has its own page on the site. 

For most MLSs and brokers, that's a giant leap forward. Historically, off-market data has lived in a separate app or backend system. Now, it's unified and fully searchable in real-time, giving consumers the complete, intuitive experience they expect. 

More magic ahead 

Dan and his team have a lot more on their development map. More markets and MLSs will be added. 

Deeper integrations like public record data that will power detailed property profiles for every single home, on or off the market, a powerful, AI-driven AVM to replace the current displayed values that are based on tax records. 

Check out brokerdata.com for yourself by searching for properties in Chicago, Indianapolis, or Charlotte. If you are as impressed as I was, encourage your MLS to sign up and embrace the power of ultra-modern search at brokerdata.com. (-Kevin)