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Real AI

May 05, 2025

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By Kevin Hawkins with Korey Hawkins | Vol. 3 Issue 18

REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry.


AI to decode difficult clients


Some sellers are a dream. Others are…complicated. They text you like you're a robot. They send 2 a.m. emails with three-word questions in ALL CAPS. Or worse, they over-explain everything or need daily reassurance. Savvy agents probably have learned how to handle tough clients, but what if AI could give you a second opinion?


You know ChatGPT can help you write better content. But did you know ChatGPT stars when analyzing tone, detecting personality patterns, and providing specifics on how to mirror a client's communication style so you can build trust faster and eliminate guesswork?


Here’s how to get ChatGPT’s help:


Start by collecting a few emails and texts from the client and paste them into a Word document or Note. You don’t need the full thread, just a half dozen emails, texts, or transcribed voicemails.

Before you upload or paste the text into ChatGPT, remember to anonymize it by removing personal information such as names, addresses, phone numbers, etc.


Here’s the scary part: with the right prompt, ChatGPT can tell you how the client communicates, what kind of tone they are most likely to respond to, and even what emotional state they may be in.


Here's a prompt:


“Here are 6 emails and text messages from a client I am having challenges with. Please analyze these client communications for tone, writing style, personality cues, and emotional state. After you have analyzed these fully, suggest how I should mirror their style in future replies to build rapport and communicate effectively.”


ChatGPT will likely respond in short phrases when it provides its analysis: They’re direct, slightly impatient, prefer bullet points, and skip pleasantries. Mirror their brevity and avoid over-explaining.


ChatGPT just delivered a playbook to better replies for that client.


   
   

But there’s more…


Once you have ChatGPT’s client communication analysis, ask it to help you draft a response that fits your client’s style to a particular email or message.


The follow-up prompt:


"Based on this client's communication style, write a message confirming their open house schedule and gently remind them to send details about the mother-in-law addition for the listing materials."


That’s where the magic happens. ChatGPT will prepare something like:


"Hi [Name], just confirming we're set for the open house on Sunday 1–4 p.m. When you get a minute, can you send over the specs on the mother-in-law addition? I'd like to highlight that in the marketing copy. Appreciate it!"


ChatGPT will deliver a focused message, but be tuned to your client's frequency.


Better yet…


Draft a version of your text or email in your own words, cut and paste it into ChatGPT, and ask it how to modify the message to match your client better. ChatGPT's response is likely to sound more like you.


You also can improve ChatGPT's capabilities by giving it several samples of your email and/or text writing style, along with the same for your client. This provides ChatGPT with a better sense of how to respond to the client without altering your personality.


Finally, ask ChatGPT for some general guidance. Ask it to compare your writing style with your client’s.


Provide this prompt:


“Here are a few samples of how I typically communicate. Compare these to the client’s communication style and suggest ways I can adjust my tone slightly to match theirs while staying authentic to myself.”


Sometimes, the smallest tweaks – getting rid of the emojis, skipping the "I hope this finds you well" – can dramatically improve how your message lands.


The bottom line


Just like you, AI can’t read your client’s mind. But ChatGPT can read their messages and suggest better ways to connect.


Good communication is key to long-term success in this business, and leveraging AI to decode personality is just like using a calculator to run the math.


And let’s be honest: We could all use a little help with that one client. You know who I mean. (-Kevin)

   
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AI Facts and Stats 


1. In the U.S., 16% of the total productive capacity that can be unlocked by Generative AI comes from the real estate, renting, and business activity sectors

2. 73% of medium-sized businesses use Generative AI for innovation and creativity tasks

3. 42% of businesses in the U.S. adopting AI plan to train their current staff to use AI in the next six months

4. 54% of businesses stated that they plan to increase their headcount to drive the transition to Generative AI

5. 66% of business leaders stated they wouldn’t hire someone that does not have AI literacy skills


Source: LinkedIn (-Korey)



   
   
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AI Headlines


What Every Agent Needs to Know About AI | 4/22/25 Florida Realtors

AI is changing the game for real estate professionals, but they need to know the risks.


Stop worrying about whether content is AI-generated | 4/28/25 Ragan PR Daily

What’s more important is if it’s accurate, useful, original, and well-written.

 

6 Ways ChatGPT Can Help You Make Money in Real Estate | 4/25/25 GoBankingRates

ChatGPT’s versatility is offering real estate professionals several ways to boost their income.

 

12 Benefits of AI in Real Estate You Need to Know | 4/29/25 Netguru

A dozen ways AI is being used throughout real estate today.

 

Google is quietly testing ads in AI chatbots | 5/1/25 Ars Technica

Advertising may soon be implemented into chatbot conversations.

 

Reddit bans researchers who used AI bots to manipulate commenters | 4/29/25 Mashable

A cautionary tale on how not to conduct AI research. (-Korey)


   

AI Quote of the Week

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Make sure you subscribe to our free Real AI newsletter here, as all content is only available in our REAL AI newsletter and is no longer available on WAV Group’s website or RE Technology.


Content suggestions welcomed: email korey@wavgroup.com.

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Kevin Hawkins

Editor | REAL AI

realai.blog

Kevin@wavgroup.com


Check out more AI for real estate content on our website and look for a new article sent to you every Monday.

 
 
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